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The Consulate

PROJECT

Branding, Website Development, Marketing Strategy

LOCATION

Surabaya, Indonesia

OBJECTIVE

To create a strong and lux brand and marketing strategy for a casual fine dining restaurant set in the heart of Surabaya

YEAR

2015

CHALLENGES

Secretly located in the heart of Surabaya, The Consulate, a catalyst of casual fine dining culture offers a gastronomical exploration like no other -- where luxury blends perfectly with beautifully crafted dishes dedicated to the visual exploration of taste. The project explores the believe that a dining experience should be like a black suit or black dress, simply classic, keep evolving, but never goes out of style. We created the brand with the thought of customers indulging themselves in the experience of seasonally changing menu that the executive chefs has designed from the very best of local and imported ingredients.

RESULT

The Consulate is now enveloped with its signature dark blue and gold color tones, and is popularly known to serve foods that are prepared fresh in an open kitchen atmosphere to meet the highest level of Unparalleled Dining Experience in a preserved colonial Spanish Heritage building. As for the marketing strategy, we have collaborated with the socialites of Surabaya and appointed them as The Consulate's Brand Ambassadors.