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Teapresso

PROJECT

Branding

LOCATION

Surabaya, Indonesia

OBJECTIVE

Creating branding that shows the image that Teapresso uses only fresh ingredients imported directly from Taiwan and mixed on the spot

YEAR

2012

CHALLENGES

The biggest challenge is how to introduce the Teapresso’s to local market in order to compete with the competitor’s brand that already became the audience’s top of mind.

RESULT

We developed a logo with foliage elements to accentuate the impression of freshness and natural. Several marketing strategies through the web, social media promotions, and events were also held on regular basis to build publics brand awareness of Teapresso We also introduced a tagline "Its Fresh Its Better" to further reinforced this idea.