BACK TO PROJECTS
Branding, Graphic Design
Creating a new packaging for Sweetie Mooncake that is modern yet still tells an authentic history of mooncakes.
We were trusted to create a new box packaging for mooncakes that is elegant, modern yet traditional at the same time.
We chose red and gold for the main colors to convey happiness and good luck. The packaging also contained illustrations of rabbits playing around in the clouds, taking the Legend of the Mooncake Festival into account in the packagings' creation, incorporating something traditional into the modern design.