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Sweetie Mooncake

PROJECT

Branding, Graphic Design

LOCATION

Surabaya, Indonesia

OBJECTIVE

Creating a new packaging for Sweetie Mooncake that is modern yet still tells an authentic history of mooncakes.

YEAR

2016

CHALLENGES

We were trusted to create a new box packaging for mooncakes that is elegant, modern yet traditional at the same time.

RESULT

We chose red and gold for the main colors to convey happiness and good luck. The packaging also contained illustrations of rabbits playing around in the clouds, taking the Legend of the Mooncake Festival into account in the packagings' creation, incorporating something traditional into the modern design.