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Pro Design

PROJECT

Website Development

LOCATION

Surabaya, Indonesia

OBJECTIVE

Exclusively handling export market in the past, Pro Design was looking to tap into the lucrative local market

YEAR

2013

CHALLENGES

Educating local market about the other side of a design-centric company presents a challenge in itself. This site would have to showcase the manufacturing process i.e. tradi onal part of the company, while keeping the design essence of Pro Design intact. Another challenge was in improving usability of the website to help users choosing the products they are interested in.

RESULT

To ensure site users would read a good part of our content, we created a single scrollable long page where the company information is organised into a narrative story. Other pages that are related to searches, store locator, and other smart features, however, were cleverly kept in different site pages. To improve usability, we introduced a wishlist and compare features that allows users to add products into their wishlist and compare them side-by-side.