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A method to promote ODO GPS's new tracking technology by giving a detailed, yet easily digestible product information
Promoting a technologically advanced product to a wide audience is rather challenging since we need to figure out the exact position where an information is numerous enough to be informative, yet few enough to be digestible by large range of audience. As far as its branding goes, the challenge lies in getting the right message to be implicitly communicated through the brand.
We came up with a fun infographic-style brochure which explain the product and technology’s benefits compared to others. We also included customer testimonials and other helpful information to help users making up their decision to go with ODO GPS. We also simplified the logo design and changed overall colour of the brand to blue colour which implies both trustworthiness and simpleness.