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Nutchies

PROJECT

Branding, Product Packaging Design, Graphic Design

LOCATION

Singapore

OBJECTIVE

Creating a fun and bubbly branding for delicious roasted cashew nuts based in Singapore.

YEAR

2016

CHALLENGES

We were tasked to create a fun and eye-catching branding that could communicate the taste of the cashew nuts, starting from the logo to the packaging as well as the mascot.

RESULT

The logo is born from the concept that the brand is fun and bubbly, spreading joy to each person who experiences the specially roasted cashew nuts. A squirrel is chosen as the main mascot because the animal itself loves cashew nuts. In the primary logo, the letter C is incorporated as a squirrel’s tail. The yellow color is picked to further strengthen the fun and delicious brand. The accompanying tagline is ‘Crunch With A Punch’, boldly sending the message that the flavors contained in each package of the roasted cashew nuts is sure to blow people away.