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Developing an event site to promote Maybelline's new product line
Maybelline wished to gain prominence in their newly approached Taiwan market for a new line of products they have just published. The most efficient way, they realised, was through online means, as that would allow them to reach more number of people affordably than offline campaigns.
We came up with an idea of a small event site, where it would basically showcase just their new product line. This website though, is just one amongst many factors on why the campaign had succeeded. We also contacted many Taiwanese health and beauty site bloggers to review Maybelline’s new products.