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MAX GROUP

PROJECT

Rebranding

LOCATION

Surabaya, Indonesia

OBJECTIVE

Improving the impression of their product quality on the market by rebuilding the brand image

YEAR

2013

CHALLENGES

The challenge was in eliminating the old impression by exercising creative ways in rebuilding the new brand image.

RESULT

We designed a new logo for Maxtape and given it a tagline “Stick strong and fast” and reinforce the word “MAX” on other brands under Max Group. Using this new redefined MAX brand we developed a website for them, as well as redesigning all of their marketing and office tools. We also launched some social media campaign to increase public awareness of this new identity.