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Branding, Product Packaging Design, Graphic Design
Los Angeles & Surabaya, Indonesia
To create a strong brand for home baked speciality cupcakes from Los Angeles
We were tasked with the needs of having a strong brand that can catch the local market, whilst communicating that Lady J specializes in home baked cupcakes made using the finest ingredients and is baked fresh to order.
The minimalistic approach on the logo is to create an elegant and chic branding, perfectly conveying the idea that the cupcakes are from Los Angeles and are healthy since they are gluten free, and uses brown sugar and low fat milk.