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Lady J

PROJECT

Branding, Product Packaging Design, Graphic Design

LOCATION

Los Angeles & Surabaya, Indonesia

OBJECTIVE

To create a strong brand for home baked speciality cupcakes from Los Angeles

YEAR

2015

CHALLENGES

We were tasked with the needs of having a strong brand that can catch the local market, whilst communicating that Lady J specializes in home baked cupcakes made using the finest ingredients and is baked fresh to order.

RESULT

The minimalistic approach on the logo is to create an elegant and chic branding, perfectly conveying the idea that the cupcakes are from Los Angeles and are healthy since they are gluten free, and uses brown sugar and low fat milk.