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Creating a branding for Emasari Lieanto who specializes in custom made dresses for sale and rent.
We are to make a brand that instantly conveys the message that Emasari Lieanto is in the fashion industry. As the dresses made are custom made and can be used as pre-wedding dresses, the brand should also be elegant and luxurious.
The logo itself is made from the initials E and L, entwined together with a needle and string to communicate that Emasari Lieanto strives in the fashion world. A light blue color is chosen as the brands' main color, showing elegance and confidence.