en
en id

Projects

BACK TO PROJECTS

Emasari Lieanto

PROJECT

Branding

LOCATION

Surabaya, Indonesia

OBJECTIVE

Creating a branding for Emasari Lieanto who specializes in custom made dresses for sale and rent.

YEAR

2015

CHALLENGES

We are to make a brand that instantly conveys the message that Emasari Lieanto is in the fashion industry. As the dresses made are custom made and can be used as pre-wedding dresses, the brand should also be elegant and luxurious.

RESULT

The logo itself is made from the initials E and L, entwined together with a needle and string to communicate that Emasari Lieanto strives in the fashion world. A light blue color is chosen as the brands' main color, showing elegance and confidence.