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Diamond Exchange

PROJECT

Website Development

LOCATION

Australia

OBJECTIVE

To simplify the process of finding and purchasing diamonds and jewelry

YEAR

2011

CHALLENGES

Diamond Exchange is an online-only loose diamond and engagement and wedding ring retailer, which is privately owned and operated by the International Diamond Company Pty. Ltd. The International Diamond Company is run by a fourth-generation family business that has over 100 years’ worth of combined knowledge and experience in the jewellery and diamond industry. A diamond has many different attributes which are very distinct from one another. The company needed a search function that allows users to find diamonds with different shapes, prices, carats, cuts, symmetries, and many others.

RESULT

We developed a widget that allows users to search, compare, and adding diamonds to cart, before they are used in a separate checkout system. This widget also have a feature for users to visualise the diamond they selected into an actual engagement ring. This search system which was a pioneer in Australia at the time developed and we have greatly improved the sales of Diamond Exchange. The convenience users felt while browsing and finding a diamond opens a way for them to initiate a communication with Diamond Exchange's sales team for further enquiries.