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Dessertime

PROJECT

Branding

LOCATION

Surabaya, Indonesia

OBJECTIVE

Creating branding that shows the image that Dessertime uses only fresh ingredients imported directly from Taiwan for their desserts

YEAR

2015

CHALLENGES

The biggest challenge is how to introduce Dessertime to the local market in order to compete with the competitor’s brand that already became the audience’s top of mind.

RESULT

We created a branding that is fun and targeted to all age demographics, using dark colours to make sure the desserts pop out in every aspect of graphics, from banners to the menus and banners as well as other various graphic needs.