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Brother wanted to expand their market's product awareness beyond the realm of traditional office workers
Although the brand itself has quite a history on its own, Brother cabinets has zero online persona. This was both a challenge and opportunity for us, since this scenario had allowed us to mold Brother’s online credentials with great flexibility.
We developed a website to showcase Brother’s products as well as their outlets. We also ran a few social media campaigns to boost Brother’s online presence. To ensure this new brand direc on reached the exis ng customers, we also redesigned Brother’s promotional tools with the new design style.