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ARAFAH

PROJECT

Website Development

LOCATION

Jakarta, Indonesia

OBJECTIVE

To develop an e-marketing system that is easily accessible and usable by every Indonesian migrant workers in Hongkong

YEAR

2013

CHALLENGES

To develop an e-marketing system that is easily accessible and usable by every Indonesian migrant workers in Hongkong was not an easy task. We needed a sound, yet simple online system to allow the sales team to assist their prospects in choosing the right products. In addition to that, we also needed to redevelop Arafah’s brand and making it stands out above its competitions.

RESULT

A trend that we saw within Arafah’s customer base was that they are mostly more adapted to small mobile screen. In the end the system we built was a website that is highly usable in mobile apps, with additional twists. We created a module that allows a salesperson to log in to the system and pick items for their customers, while crea ng an administrator area for other team to manage the site’s contents and process orders. For the brand we cra ed a highly symmetrical yet simple logo and typography. Based on the knowledge we gathered from our client about this brand, we played around with the logo and colours that fits exactly to our client’s needs.